Adsense Secrets By CasaBvisa

The Principles of Ad Placement: The Best

Places to Put Your Ads?
Location is everything. The world's best ad won't deliver if it isn't visible to
viewers. But after much experimentation with Google AdSense, I know that
the most visible ads aren't always the most effective. In fact, they're likely to
be ignored as blatant advertising.
What does work is wise placement.
Put ads where your content is most likely to interest and engage your visitors
and you’ll get the best results.
You can create several points of interest with the wise use of graphics, tables
and other layout techniques.
Once you have your visitor's attention with engaging and meaningful
content, they are most likely to read and click on relevant ads. And that is
precisely what Google wants: "educated" clicks from real prospects, not
random visits from bored readers.
In this chapter, I’m going to discuss placement: how to choose the best
locations for your ad units so that they’re seen by readers and clicked by
people interested in their content.

 The Rules of AdSense Placement

You need to put your AdSense units where your users will be looking. You
need to blend them into your website so that they look like content. Those
rules are clear. But Google has created different formats of ads to suit
different areas of a Web page. There are also some general rules that can
guide you to the smart use of the various AdSense formats:
• Leaderboards should go at the top of the page.
• Squares and rectangles should be embedded into text itself.
• Vertical ads and buttons should appear on the side of the page.
• Vertical link units should be placed next to lists of links.
• Horizontal link units should go at the top of the page, between blog
entries or above and below navigation links.
• Image ads should rarely be used at all.
• Themed ads can be slotted in at holiday time.
• And Video ads should be used whenever possible.